Bilaspur has, in the words of a schoolteacher we met on the bus, "no activities for adventurous youth." This means no dance clubs, music spots, or even pubs (there are *bars* which we haven't entered, but they seem to be dives catering to working and lower class alcoholics), so one of our leisure time activities is watching Indian TV. At any given time, Bollywood's most popular actor Shahrukh Khan, is probably on TV on 15 of the 70 channels. Imagine Russell Crowe, Brad Pitt, Tom Hanks, Leonardo DiCaprio, Justin Timberlake, Jay-Z, the "Can You Hear Me" guy, and the Geico Gekko wrapped into one omnipresent personality, and you have Shah Rukh. He is primarily a movie star, and is in many of the top movies, and as a movie star, his mere presence makes a movie a top movie. In addition, music videos here don't belong to an artist/album, thet are associated with the movie for which they were produced, and the video stars not the musicians/singers, but the stars of the movie. He also is a very popular pitchman in ads of all kinds, TV and print. The top woman, Karina Kapur, is all over the place, but is not as ubiquitous as Shahrukh. She has been on top for only a few years, and he has been #1 for about 15. Women in Bollywood, as in Hollywood, have a shorter peak than men, and in India they tend to stop acting when they get married, or at least slow way down.